You know you had to do it to em right? I mean, that’s what everybody does. You just can’t help yourself when you see someone else doing well for themselves and you want some of the action too. Well, in this blog post we’re going to discuss how you can steal your competitor’s traffic and rankings with 11 easy steps! Best of all, these strategies are completely ethical so there’ll be no worries about getting found out by Google or Bing.
Step One: Find a Competitor with Low Domain Authority and Website Traffic.
There are many ways you can find your competitors, but I recommend starting by using Google to search for relevant phrases in the industry you’re competing in. You’ll likely see some blog names pop up that you may not have known about before. Browse through this list until you find someone who is less established than yourself or has lower domain authority (DA). To check DA on Moz.com simply enter their URL here .
Don’t worry if it looks like they’ve been around longer than you – just because they’re more well-established doesn’t mean they deserve the top ranking!
Once you finally locate an ideal competitor make sure to bookmark their site so you can easily refer back to it.
Start by analyzing their blog post titles and descriptions, looking for keywords you want to rank for on Google that they don’t have in theirs. Once you’ve noticed a relevant keyword, try stealing the first few words of your title from them but use a synonym or different phrasing with similar meaning (e.g., “How I did X” vs “I Did Y”).
For example: If our competitor has an article titled “A Cool Trick,” we might tweak this phrase into something like “The Coolest Trick Ever.” You could also get more creative and make it sound like your idea is entirely new (“This One Weird Trick”), if appropriate.
Don’t forget to include these keywords in the first paragraph of your post, too.
You can also repeat this process for their meta descriptions by including some words from theirs and then adding a few more that are relevant to you (e.g., “Learn how I did X” vs “I Did Y”).
Make sure you’ve added all those new major terms into Google search so you know they’ll rank well. If not, go ahead and do it yourself! This is easy to do with Ubersuggest which will give you ideas on what other long tail phrases people might be looking for if your main keyword doesn’t have much competition.
Now comes the time when we steal our competitor’s followers – head over to Twitter and get started.
Repeat the process with their Facebook posts and group memberships as well – you’ll be surprised at how many people you can find that are willing to follow you too!
Okay, so hopefully you’ve now got a good chunk of your competitor’s links pointing back to your site instead of theirs because they’re linking internally about topics we just discussed. So much for those pesky little things called “links.”
Next up is optimizing our own content on our blog or website which will help us rank higher in Google search results (and yes, this includes keywords from earlier) by including relevant phrases like what we said above (“I Did Y”) into these pages when appropriate. For example: if I’m talking about the “I Did Y” topic, I might use the phrase a few times in my post.
Now you’re going to take some time and email our list of people who have subscribed to us or liked our posts via social media such as Facebook or Twitter with an offer for something special just for them! This will get their attention :)
If that’s not enough then there are two other things you can do:
Contacting webmasters from your competitor’s site and requesting they remove links pointing back to your competitors by linking internally on their page instead (they’ll generally be glad to comply) it may take awhile but this is fairly effective if you monitor these pages daily;
You could also contact Google directly and request they remove the links pointing to your competitors and replace them with you.
Now, this is not something I would do but if you can’t find any other way then it’s worth a try! If you are lucky enough to have some money laying around, that might be one option for you too as Google ranks higher in search engine listings for those who pay more per click.
The important thing here is persistence :) Keep going after these people until their SEO rankings fall off and yours rises up high again!