You’ve been putting off your marketing strategy for a long time. You’re not the only one – many businesses do this, and it’s never a good idea. In this blog post, you will learn 11 signs that you are not prepared to execute on your marketing strategy. If you recognize these signs in yourself or your company, then it’s time to get ready!
You haven’t done a marketing audit on your current customers
This is the first step in any successful campaign. Simply looking at where you can improve or what you need to do better won’t give you enough information – it’s like getting into an airplane and not knowing how to fly it! Instead, by conducting a marketing audit of your current customer base, you will be able to see exactly if there are any holes that need filling before moving forward with launching new campaigns.
Your promotional materials don’t align with your business goals
Promotional materials should always have a specific goal for which they’re trying achieve. If this doesn’t match up with one of the company’s main objectives, then those resources could be put towards something more effective.
You aren’t targeting the right customers
Marketing campaigns are only as good as their ability to reach a target audience, and if you’re not addressing your campaign towards those who are most likely to buy from you then it’s going to fail. This is especially important for online marketing, where ad placement can be targeted or retargeted with incredible accuracy based on what someone has looked at in the past.
You don’t have a customer retention strategy
Customer retention should be an integral part of any business plan – once you’ve convinced a person that they want something (a car, computer, phone), there needs to be steps put into place so that person will still come back after some time has passed and they’ve forgotten what they wanted to buy. This is where customer retention strategies come in, and you can’t be successful without one.
You’re not looking at your data
Data should also play a key role in any business plan – if you don’t know how many people are buying from you each day or week then it’s going to make it that much more difficult for you to figure out who the right customers are. Data helps marketers identify trends, which allows them to create smarter marketing campaigns based on those trends so they will reach their target audiences more easily.
Social media isn’t important
Social media has become an essential component of any modern marketer’s toolkit because social networks allow messages with links back to company websites to spread quickly and easily, helping you amplify your marketing reach.
You’re not utilizing content
This is a big one – if people are coming to your website, they want something new or interesting in the form of either text or video. They don’t just want to see your press releases; make sure there’s fresh content on all pages so visitors will have reasons for sticking around (and maybe even buying from you). Your audience doesn’t need a novel but it needs more than just an announcement about how much money you made last year.”
Data should also play a key role in any business plan – if you don’t know how many people are buying from you each day or week then it’s going to make it that much more difficult to know how much you need to spend on marketing.
You’re not utilizing video
Just because you don’t have the funds or expertise for a big, Hollywood-quality production doesn’t mean you can’t produce valuable and engaging videos with your team. The most successful business social media profiles are those that use short, conversational clips of their employees talking about what they do each day at work – it’s authentic, personal content that resonates with potential customers.”
Lack of goal setting
“If I knew where I was going,” said Alice, “I wouldn’t be running so fast.” That may seem like an odd quote from Lewis Carroll but when it comes to your company goals there is some truth in it.
You don’t use social media to interact with your customers
The key to success in business is customer satisfaction. Those who have an open dialogue via social media are able to get feedback from their clients and advise them on products that will work for them.”
You’re not utilizing the help of others
“Successful people surround themselves with other successful people,” said Jim Rohn, a motivational speaker and entrepreneur. “You cannot become what you need by reading about it or hearing about it; you must do what they did.” That means finding mentors who share career interests – think Yoda meets Obi Wan Kenobi because you can learn as much from failure as you do from success when you’re part of a community like this.